Meet the Minds Behind Happy Path

Where innovation meets expertise, and where your business journey finds its perfect pathway to success.

Our Founders

Two visionary entrepreneurs combining decades of experience in technology, business automation, and customer success.

Zeb Dawson

Co-Founder & Business Development

Zeb brings a dynamic blend of entrepreneurial energy and strategic business insight to Happy Path Marketing. Known for being personable, highly organized, and hardworking, he has built a reputation for driving results through innovative approaches to customer engagement and business growth.

With a background that spans multiple industries and a passion for helping businesses unlock their potential, Zeb focuses on creating meaningful connections between companies and their customers. His experience in scaling operations and building sustainable growth strategies makes him instrumental in guiding clients toward their most successful pathways.

Based in Las Vegas, Zeb is dedicated to ensuring that every client experiences the transformational power of streamlined automation and strategic marketing. His commitment to excellence and results-driven approach helps businesses navigate the complex landscape of modern digital marketing with confidence and clarity.

Zeb's Link Hub

Murv Berry

Co-Founder & Technology Architect

Murv is a technology entrepreneur and business innovator who combines enterprise project management experience with AI-driven business solutions development. As co-founder of Happy Path Marketing and architect of the Follow-Up Pathway System, he leads the development of integrated business automation platforms that help companies streamline their growth and customer relationships.

His background includes managing complex autonomous vehicle projects at Motional (Hyundai-Aptiv joint venture), where he developed expertise in bringing technological innovation, cross-functional teams, and external partners together to achieve common goals. This enterprise-level project management experience shapes his approach to creating scalable business solutions.

At Happy Path Marketing, Murv has created several innovative platforms including the Follow-Up Pathway System, AI Pathways, HomeWay AI for real estate, and Ratings Boost Pro for reputation management. His vision for seamlessly integrated automation workflows has revolutionized how businesses handle customer communications across multiple channels, creating true "happy paths" for both businesses and their customers.

What's In A Name?

In the tech sector, the term "Happy Path" refers to a scenario where everything works as intended—no errors, no deviations, just smooth execution from start to finish. It's the ideal sequence of actions that a user takes to achieve a desired outcome, free from complications or obstacles.

In software development, the Happy Path is the most straightforward, successful route that a user might take through a program or system, embodying efficiency, ease, and clarity.

When applied to a marketing plan for a business, "Happy Path" becomes a powerful metaphor for creating seamless and effective customer journeys. Just as in tech, where the Happy Path ensures users reach their goals effortlessly, a well-crafted marketing strategy aims to guide customers toward a desired action—whether it's making a purchase, signing up for a service, or engaging with a brand—without friction.

Our Mission

We believe every business deserves a clear, friction-free path to success. By combining cutting-edge AI technology with proven marketing strategies, we create seamless customer journeys that drive real results. Our goal is simple: to be your trusted partner in transforming complex business challenges into straightforward solutions that work.

Start Your Happy Path Today